Complete Breakdown
45 Files Across 8 Modules
Every template, script, checklist, and design file you need to plan, promote, and execute a high-volume sales event. Plus a Quick-Start Guide so you know exactly where to begin.
Formats: PDF, DOCX (Google Docs compatible), XLSX (Google Sheets compatible), Canva templates (free Canva account required)
Quick-Start Guide
Quick-Start-Guide.pdf-- "Read this first." 4-page overview with the recommended sequence, a 30-day event launch timeline, and a compressed "if you only have 2 weeks" version.
Event Planning Command Center
5 files- ●Event-Planning-Master-Checklist.pdf
60/30/14/7/3/1-day countdown checklist with task assignments and due dates
- ●Event-Timeline-Template.xlsx
Editable hour-by-hour timeline for 3-day and 5-day events
- ●Budget-Planner-Spreadsheet.xlsx
Line-item budget with formulas: mailers, food, signage, ad spend, gifts, staffing
- ●Vendor-Contact-Sheet.pdf
Template to track tent, balloon, food, DJ, security vendors
- ●Event-Theme-Selector-Guide.pdf
12 proven themes with names, taglines, and color palettes (Tax Refund Blowout, Trade-In Takeover, Black Friday Pre-Sale, etc.)
Direct Mail Campaign
7 files- ●Direct-Mail-Letter-Buyback.docx
'We want to buy your car' letter template
- ●Direct-Mail-Letter-TradeUp.docx
'Trade up and lower your payment' letter template
- ●Direct-Mail-Letter-PreApproved.docx
'You've been pre-approved' letter template
- ●Postcard-Front-3-Variants.canva
Canva template, 6x9 postcard front, 3 design variants
- ●Postcard-Back.canva
Canva template, 6x9 postcard back with offer grid
- ●Mailer-List-Strategy-Guide.pdf
How to pull conquest lists, service-not-sold, orphan owners, equity mining targets
- ●Mail-House-Instructions.pdf
Working with a mail house: specs, quantities (5,000-15,000 pieces), timing
Digital Marketing -- Email, SMS, Social
7 files- ●Email-Sequence-5-Emails.docx
Pre-event drip: 14 days, 7 days, 3 days, day-of, 'last chance' with subject lines and CTAs
- ●SMS-Sequence-8-Messages.docx
Compliant SMS messages with opt-out language, timed to event calendar
- ●Facebook-Ad-Templates-5-Variants.canva
Canva templates: carousel, single image, video thumb, story, event announcement
- ●Facebook-Ad-Copy-Swipe-File.docx
10 ad copy variants with headlines, primary text, descriptions
- ●Facebook-Ad-Setup-Guide.pdf
Campaign structure, audience targeting, budget recommendations ($500-$2,000), pixel setup
- ●Google-Ads-Campaign-Guide.pdf
Keywords, ad copy, landing page setup for '[Brand] sale [City]' searches
- ●Social-Media-Post-Calendar.xlsx
14-day content calendar with post copy, image suggestions, hashtags, posting times
Phone Scripts & BDC Playbook
6 files- ●Inbound-Call-Script-Event.pdf
Word-for-word script for mailer/ad recipients calling in
- ●Outbound-Call-Script-Database.pdf
Script for calling existing customers and orphan owners
- ●Outbound-Call-Script-Conquest.pdf
Cold call script for internet leads and conquest list
- ●Appointment-Confirmation-Script.pdf
Day-before and morning-of confirmation call/text scripts
- ●No-Show-Follow-Up-Script.pdf
What to say when an appointment no-shows during the event
- ●BDC-Daily-Activity-Tracker.xlsx
Calls made, appointments set, shows, conversion tracking per rep per day
Sales Floor & Showroom
5 files- ●Sales-Process-During-Event.pdf
Modified road-to-the-sale for high-traffic event days
- ●Manager-Desk-Sheet-Template.pdf
Deal worksheet optimized for event pace: first pencil, bump tracks, trade eval
- ●Sales-Team-Briefing-Guide.pdf
Pre-event meeting agenda: goals, spiffs, rules, customer handling
- ●Spiff-Incentive-Structure.pdf
Bonus structures: per-unit spiffs, volume bonuses, CSI kickers, mini-deal bumps
- ●Customer-Welcome-Card.pdf
Printable card for walk-ins: event info, lot map, refreshment location, offers
Signage & Point-of-Sale
6 files- ●Outdoor-Banner-Designs-3-Sizes.canva
Canva templates: 3x6, 4x8 banners, feather flag design
- ●Window-Clings-Template.canva
'SALE' / 'EVENT SPECIAL' / 'REDUCED' vehicle window cling designs
- ●Tent-Card-Table-Topper.canva
For desks and F&I office: 'Event Special Rates' / 'Ask about our trade bonus'
- ●Directional-Yard-Signs.canva
Arrow signs for street placement pointing to your lot
- ●Vehicle-Pricing-Cards.canva
Windshield price/payment display cards
- ●Balloon-Tent-Layout-Guide.pdf
Where to place balloons, tents, signage for max curb appeal with lot diagram
Event Execution & Operations
4 files- ●Day-Of-Event-Runsheet.pdf
Hour-by-hour operations guide: who does what, when
- ●Traffic-Log-Template.xlsx
Track every walk-in: time, source, salesperson assigned, result
- ●Food-Entertainment-Checklist.pdf
Catering quantities by traffic, entertainment ideas, vendor tips
- ●Weather-Contingency-Plan.pdf
Rain plan: tent config, indoor overflow, customer communication
Post-Event Follow-Up & ROI
5 files- ●Post-Event-Follow-Up-Sequence.docx
Email/phone/text sequences for sold, unsold, and no-show customers
- ●ROI-Calculator-Spreadsheet.xlsx
Input costs and sales, output: cost per unit, ROI %, gross per unit vs. normal weekend
- ●Post-Event-Debrief-Template.pdf
Meeting agenda: what worked, what didn't, staff performance, changes for next time
- ●Customer-Testimonial-Script.pdf
How to capture video/written testimonials from happy buyers during the event
- ●Next-Event-Planning-Guide.pdf
When to run your next event, seasonal calendar, quarterly frequency recommendation
Also Included With Your Kit
- ✓500 AI Appointment-Setting Calls -- our bot calls your contact list, qualifies leads, and books them into your calendar
- ✓Custom Event Landing Page -- branded page with countdown, offer details, and downloadable coupon system
- ✓Sales Manager Implementation Guide -- web-based interactive checklist covering physical setup, staff involvement, and pro tips
- ✓Unique Coupon Codes -- auto-generated per invitee, single-use, tracks who redeemed
One-time payment. Keep it forever. Use it unlimited times.