The Person Behind the Playbook

Built by Someone Who Still Works the Floor. Every Single Day.

Dealer Blitz wasn't built by a marketing agency. It wasn't designed by consultants who read about dealerships in a textbook.

It was built by Lance Rose-- a 30-year dealership veteran who has managed sales floors, closed deals in F&I, run used car departments, and trained sales teams across 10+ dealerships and 6 major brands. He still works in a dealership right now.

"Most dealerships don't have a traffic problem. They have a conversion problem. I've been fixing that for over 20 years across every brand you can name."

-- Lance Rose, Creator of Dealer Blitz

Why Dealer Blitz Exists

Lance sits in a dealership every day and watches what happens when a sales event company shows up. They charge $5,000 to $15,000. They hand the team a stack of scripts and mailers. They fly someone in for two days. And then the dealership's own people do all the actual selling.

The event company takes credit. The dealership writes the check. And three months later, they do it all over again at full price.

Dealer Blitz gives your team the same caliber materials -- the scripts, the mailers, the ad templates, the checklists, the follow-up sequences -- plus an AI appointment-setting bot that no event company offers. For $999 once. Your team runs the show. You keep 100% of the gross.

20+ Years Across Every Major Brand

Honda
Toyota
Hyundai
Volkswagen
Mazda
Chrysler

Honda, Toyota, Hyundai, Volkswagen, Mazda, Chrysler -- different customers, different objections, same conversion fundamentals. The systems in Dealer Blitz work regardless of badge on the building.

The Floor Experience Behind the Playbook

2000-2002Used Car Manager & F&I Manager

Oakville Honda

Built the internet sales operation from scratch. Learned the full deal cycle from acquisition to delivery.

2002-2008Internet Sales & Website Development

Multiple Dealerships

Pioneered early digital retail for auto dealers when most were still running newspaper ads.

2008-2012Sales & Business Manager

Simcoe Honda

Four years running sales and F&I. Refined the systems that became the foundation for Dealer Blitz.

2012-2014Pre-Owned Manager

Oakville Volkswagen

Managed used vehicle acquisition, reconditioning, pricing, and merchandising.

2015-2017Sales Manager

Leavens VW, Mississauga Toyota, Mazda of Hamilton, Autovalue Hyundai

Cross-brand experience across four dealerships in three years. Every brand, every market size, every floor culture.

2018Sales Manager

Elgin Chrysler

Domestic brand experience. Different customer, different objections, same conversion fundamentals.

2018-2022General Sales Manager

Woodstock Hyundai

Ran the entire sales floor at scale. Staffing, training, inventory, advertising, conversion tracking, gross management.

2022-PresentBusiness Manager (F&I)

Riverview Honda, Fredericton NB

Every deal crosses his desk. Turnovers, warranties, financing, insurance, protection products. Sees exactly where deals die and why.

What Makes Dealer Blitz Different

Built on the floor, not in an office

Every script, every checklist, every template comes from decades of real sales floor experience. Not theory. Not a marketing agency guessing what dealers need.

Cross-brand tested

These systems have worked at Honda, Toyota, Hyundai, VW, Mazda, and Chrysler stores. Import, domestic, luxury-adjacent -- the fundamentals are the same.

AI that event companies can't match

No event company includes an AI bot that calls your entire contact list, qualifies leads, and books appointments into your calendar. Dealer Blitz does.

Pay once, keep forever

Event companies charge $5K-$15K every time. Dealer Blitz is $999 once. You own the playbook. Run unlimited events. Keep 100% of the margin.

Your Team Is the Weapon. This Is the Ammo.

30 years of floor experience. 10+ dealerships. 6 brands. Packaged into 60+ templates, scripts, and tools your team can execute today.

Get Dealer Blitz -- $999